Miami, FL – The Miami Dolphins announced Kia is the new naming rights partner to Sun Life Stadium’s 100 Level. Representatives from the Dolphins and Kia were on hand Sunday prior to the team’s home opener against the New England Patriots to cut the ribbon at the newly entitled Kia 100 Level at Sun Life Stadium.

Kia 100 Level branding will be present for all stadium events, while brand ambassadors and the latest Kia models will be on site for a number of high profile events. Branding for the Kia 100 Level also will extend to all printed tickets, Dolphins Membership cards and marketing collateral promoting the physical space. The automaker also receives inner bowl exposure with video board, LED ribbon board and score clock and StadiumVision impressions.